Kansas Agribusiness Retailers Association publishes refreshed logo

Following direction received to enhance the Kansas Agribusiness Retailers Association (KARA) external brand during its board of directors strategic planning session in September of 2019, KARA is proud to unveil its refreshed logo.

The association staff began evolving its external facing presence by rebuilding its database and accompanying website, launching a mobile app and now, refreshing its logo.

“From the beginning in the 1960s, this association has always been about growth,” KARA President and CEO Ron Seeber said. “Crop protection has changed dramatically in even the last 20 years and as the gatekeeper for our industry in Kansas, we need to continue to change and modernize with it.”

The refreshed logo incorporates green into the color scheme, representing growth among the many crops KARA members are instrumental in nurturing. The artwork, which has the ability to stand alone on materials, morphs liquid droplets with a plant-like structure symbolizing nutrient and crop-protectant droplets KARA members provide to producers.

“We were careful to respect our past while pushing forward and creating a new visual identity portraying the association as a symbol of growth – which we strive to be,” Seeber said.

The transition to the new logo will be implemented using a cost-optimized, resource-conserving approach. KARA will immediately integrate the new logo on its digital platforms, but will deplete its already purchased stock of printed materials prior to making a permanent switch.

To obtain a copy of the KARA logo for your business’ use in accordance with KARA’s graphic standards guide (at right), click the buttons below.